Case briefs are reviewed by Professor Cannon, including the format and methodology behind a case brief. This clip is from BUS 656, marketing and strategic planning.
https://vimeo.com/235966236 The class performs an exercise, Abe’s Batting Cages, to better understand Customer Lifetime Value (CVL). This clip is from BUS 656, Joe Canon.
https://vimeo.com/235966951 Professor Cannon advises students for how to prepare and provides background for the Metabical Case. This clip is from BUS 656.
https://vimeo.com/264097606 Doug Hoffman talks about what marketing mix looks like within business. This clip is from BUS 655.
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