Joe Canon talks about the discipline that you can and will implement when building a brand in marketing. This clip is from BUS 656.
Professor Cannon walks through the Customer Equity Spreadsheet Model, which can be downloaded by students, and shows how it can be used to play out
https://vimeo.com/235941102 Professor Cannon discusses several marketing strategy planning models, including the Three Market Disciplines Model. This clip is from BUS 656.
Professor Cannon sets aside time for online students to explain the organization his course, introduce his team, and discuss how online students can engage in
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