Joe Canon talks about the discipline that you can and will implement when building a brand in marketing. This clip is from BUS 656.
https://vimeo.com/264097463 Doug Hoffman talks about the power of a brand. This clip is from BUS 655.
https://vimeo.com/236965957 The class discusses how marketing managers make estimates for the variables and what are strengths and weaknesses of the customer equity spreadsheet. This clip
https://vimeo.com/246496881 Doug Hoffman presents Marketing Segmentation Advantages and Disadvantages for EMBA BUS 655 students.
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