What a Marketing Mix Looks Like

https://vimeo.com/235953415 Key formulas such as Return on Investments (ROI) and Marketing Return on Investments (MROI) are taught. This clip is from BUS 656.

https://vimeo.com/235954189 The class conducts quantitative analysis on the case Forlani’s Ristorante. This clip is from BUS 656.

https://vimeo.com/236966571 Professor Cannon shares a new product success story, and then dives into the Metabical Case Discussion. This clip is from BUS 656.