Doug Hoffman talks about the power of a brand. This clip is from BUS 655.
Joe-Video: Writing Case Briefs
https://vimeo.com/110011371 This video describes how case briefs are to be written in Marketing Strategy and Planning Joe Canon.
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The Power of a Brand
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Discussion of Application of Customer Equity
https://vimeo.com/236965957 The class discusses how marketing managers make estimates for the variables and what are strengths and weaknesses of the customer equity spreadsheet. This clip
Marketing Segmentation Advantages and Disadvantages
https://vimeo.com/246496881 Doug Hoffman presents Marketing Segmentation Advantages and Disadvantages for EMBA BUS 655 students.
