Doug Hoffman talks about the power of a brand. This clip is from BUS 655.
https://vimeo.com/246496881 Doug Hoffman presents Marketing Segmentation Advantages and Disadvantages for EMBA BUS 655 students.
https://vimeo.com/235953415 Key formulas such as Return on Investments (ROI) and Marketing Return on Investments (MROI) are taught. This clip is from BUS 656.
https://vimeo.com/264453502 Joe Canon talks about the discipline that you can and will implement when building a brand in marketing. This clip is from BUS 656.
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