The Power of a Brand

https://vimeo.com/235953415 Key formulas such as Return on Investments (ROI) and Marketing Return on Investments (MROI) are taught. This clip is from BUS 656.

https://vimeo.com/235942768 Professor Cannon provides information on what assignments to complete, what to expect for the next class, and shares how to write a positioning statement.

https://vimeo.com/235966722 The class discusses jazz’s target market and the challenges of marketing jazz to today’s consumers. This clip is from BUS 656, Joe Cannon.