This clip is from BUS 656, positioning a brand via strategy. Joe Canon dives deep into the tools it takes to develop a brand strategically.
https://vimeo.com/235947446 Professor Cannon covers what a case is and the process for analyzing marketing cases. This clip is from BUS 656.
This video explains positioning statements and how to write them with Joe Canon.
https://vimeo.com/236956791 Professor Cannon challenges assumptions about profits and demonstrates through a bead exercise. This clip is from BUS 656.
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