Professor Cannon shares a new product success story, and then dives into the Metabical Case Discussion. This clip is from BUS 656.
Professor Cannon walks through the Customer Equity Spreadsheet Model, which can be downloaded by students, and shows how it can be used to play out
https://vimeo.com/236957012 Professor Cannon discusses what customer equity is and the implications it has for marketing. This clip is from BUS 656.
Professor Cannon sets aside time for online students to explain the organization his course, introduce his team, and discuss how online students can engage in
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