Marketing Strategy

Joe Canon talks about the marketing strategy planning process when building a brand. This clip is from BUS 656.

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What are logistics, supply chain strategy and cost of logistics?

Susan Golicic talks about logistics and the supply chain strategy that companies use and should adopt as it relates to cost. This clip is from

Industry Analysis with Dr. Smith

https://vimeo.com/322516010 Dr. Smith gives students tools to perform industry analysis, such as the Porter’s Five Forces Model, Residual Income Model and several others.

What process do you use in setting the budget?

https://vimeo.com/320008694 SM talks about annual budget process and changes that are considered. It’s built from the bottom up, and everyone in the company is involved