The class conducts quantitative analysis on the case Forlani’s Ristorante. This clip is from BUS 656.
https://vimeo.com/320008378 Patrick Lytle from SM Energy talks economic returns of the wells in their portfolio. Via buying and selling assets, they’ve increased their cash flow
https://vimeo.com/236965957 The class discusses how marketing managers make estimates for the variables and what are strengths and weaknesses of the customer equity spreadsheet. This clip
https://vimeo.com/264453644 This clip is from BUS 656, positioning a brand via strategy. Joe Canon dives deep into the tools it takes to develop a brand
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