Professor Cannon walks through the Customer Equity Spreadsheet Model, which can be downloaded by students, and shows how it can be used to play out “what if” scenarios. This clip is from BUS 656.
Customer Equity Spreadsheet
https://vimeo.com/108943547 Watch question 1 from the Otterbox Forum. This clip is from BUS 500, Business Systems and Processes, where students ask questions to Otterbox professionals