Discussion of Application of Customer Equity

The class discusses how marketing managers make estimates for the variables and what are strengths and weaknesses of the customer equity spreadsheet. This clip is from BUS 656.

Related Posts

Customer Lifetime Value

https://vimeo.com/235954776 Professor Cannon explains the Customer Lifetime Value (CLV) formula and discusses factors that influence customer retention. This clip is from BUS 656.

Read More

Executive Education Group Registration