Joe Canon talks about the marketing strategy planning process when building a brand. This clip is from BUS 656.
https://vimeo.com/235954776 Professor Cannon explains the Customer Lifetime Value (CLV) formula and discusses factors that influence customer retention. This clip is from BUS 656.
https://vimeo.com/110011371 This video describes how case briefs are to be written in Marketing Strategy and Planning Joe Canon.
https://vimeo.com/246496881 Doug Hoffman presents Marketing Segmentation Advantages and Disadvantages for EMBA BUS 655 students.
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