Marketing Strategy

Joe Canon talks about the marketing strategy planning process when building a brand. This clip is from BUS 656.

https://vimeo.com/264097463 Doug Hoffman talks about the power of a brand. This clip is from BUS 655.

https://vimeo.com/235947446 Professor Cannon covers what a case is and the process for analyzing marketing cases. This clip is from BUS 656.

This video explains positioning statements and how to write them with Joe Canon.