Marketing Strategy Planning Process, A practitioner’s perspective

This clip is from BUS 656, Joe Canon. Frank Balog gives a marketing strategy planning process from a practitioners perspective.

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Metabical Case Joe Canon

https://vimeo.com/235966951 Professor Cannon advises students for how to prepare and provides background for the Metabical Case. This clip is from BUS 656.

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Metabical Case Discussion

https://vimeo.com/236966571 Professor Cannon shares a new product success story, and then dives into the Metabical Case Discussion. This clip is from BUS 656.

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