Marketing Strategy Planning Process, A practitioner’s perspective

https://vimeo.com/110011371 This video describes how case briefs are to be written in Marketing Strategy and Planning Joe Canon.

https://vimeo.com/264453502 Joe Canon talks about the discipline that you can and will implement when building a brand in marketing. This clip is from BUS 656.

https://vimeo.com/235954776 Professor Cannon explains the Customer Lifetime Value (CLV) formula and discusses factors that influence customer retention. This clip is from BUS 656.