This clip is from BUS 656, Joe Canon. Frank Balog gives a marketing strategy planning process from a practitioners perspective.
https://vimeo.com/264097463 Doug Hoffman talks about the power of a brand. This clip is from BUS 655.
https://vimeo.com/236965957 The class discusses how marketing managers make estimates for the variables and what are strengths and weaknesses of the customer equity spreadsheet. This clip
https://vimeo.com/110011371 This video describes how case briefs are to be written in Marketing Strategy and Planning Joe Canon.
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