Professor Cannon discusses several marketing strategy planning models, including the Three Market Disciplines Model. This clip is from BUS 656.
https://vimeo.com/235947446 Professor Cannon covers what a case is and the process for analyzing marketing cases. This clip is from BUS 656.
https://vimeo.com/264453502 Joe Canon talks about the discipline that you can and will implement when building a brand in marketing. This clip is from BUS 656.
This video explains positioning statements and how to write them with Joe Canon.
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