Professor Cannon discusses several marketing strategy planning models, including the Three Market Disciplines Model. This clip is from BUS 656.
https://vimeo.com/235954776 Professor Cannon explains the Customer Lifetime Value (CLV) formula and discusses factors that influence customer retention. This clip is from BUS 656.
https://vimeo.com/236957012 Professor Cannon discusses what customer equity is and the implications it has for marketing. This clip is from BUS 656.
https://vimeo.com/236965957 The class discusses how marketing managers make estimates for the variables and what are strengths and weaknesses of the customer equity spreadsheet. This clip
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