Professor Cannon discusses several marketing strategy planning models, including the Three Market Disciplines Model. This clip is from BUS 656.
https://vimeo.com/235947151 Professor Cannon explains the key elements to writing a case brief and shares tips. This clip is from BUS 656.
https://vimeo.com/236966571 Professor Cannon shares a new product success story, and then dives into the Metabical Case Discussion. This clip is from BUS 656.
https://vimeo.com/264097517 Doug Hoffman talks about the keys to strategic planning. This clip is from BUS 655.
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