Marketing Segmentation Advantages and Disadvantages

https://vimeo.com/235966722 The class discusses jazz’s target market and the challenges of marketing jazz to today’s consumers. This clip is from BUS 656, Joe Cannon.

https://vimeo.com/236957012 Professor Cannon discusses what customer equity is and the implications it has for marketing. This clip is from BUS 656.

https://vimeo.com/235947446 Professor Cannon covers what a case is and the process for analyzing marketing cases. This clip is from BUS 656.