Marketing Segmentation Advantages and Disadvantages

Students take a pretest that is followed by reviewing the answers in class and used as the foundation for learning the course material. This clip

https://vimeo.com/235966236 The class performs an exercise, Abe’s Batting Cages, to better understand Customer Lifetime Value (CVL). This clip is from BUS 656, Joe Canon.

https://vimeo.com/235947446 Professor Cannon covers what a case is and the process for analyzing marketing cases. This clip is from BUS 656.