Professor Cannon provides information on what assignments to complete, what to expect for the next class, and shares how to write a positioning statement. This clip is from BUS 656.
https://vimeo.com/235947446 Professor Cannon covers what a case is and the process for analyzing marketing cases. This clip is from BUS 656.
https://vimeo.com/236957012 Professor Cannon discusses what customer equity is and the implications it has for marketing. This clip is from BUS 656.
https://vimeo.com/236966571 Professor Cannon shares a new product success story, and then dives into the Metabical Case Discussion. This clip is from BUS 656.
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