Professor Cannon provides information on what assignments to complete, what to expect for the next class, and shares how to write a positioning statement. This clip is from BUS 656.
https://vimeo.com/264097606 Doug Hoffman talks about what marketing mix looks like within business. This clip is from BUS 655.
https://vimeo.com/236965957 The class discusses how marketing managers make estimates for the variables and what are strengths and weaknesses of the customer equity spreadsheet. This clip
https://vimeo.com/235947151 Professor Cannon explains the key elements to writing a case brief and shares tips. This clip is from BUS 656.
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