Introducing Joe-Cannon – Professor of Marketing

https://vimeo.com/264453370 Joe Canon talks about the marketing strategy planning process when building a brand. This clip is from BUS 656.

https://vimeo.com/235947151 Professor Cannon explains the key elements to writing a case brief and shares tips. This clip is from BUS 656.

https://vimeo.com/235966722 The class discusses jazz’s target market and the challenges of marketing jazz to today’s consumers. This clip is from BUS 656, Joe Cannon.