Introducing Joe-Cannon – Professor of Marketing at Colorado State University College of Business.
Professor Cannon walks through the Customer Equity Spreadsheet Model, which can be downloaded by students, and shows how it can be used to play out
https://vimeo.com/331620827 Professor Hoffman discusses the varying levels of customer satisfaction, how to measure it, and what factors influence the data gained from customer satisfaction surveys.
https://vimeo.com/264097517 Doug Hoffman talks about the keys to strategic planning. This clip is from BUS 655.
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