Interview with Market Researcher Tuba Ustuner

Dave Gilliland sat down with Associate Professor Tuba Ustuner from the Marketing Department of the College of Business to talk about her market reseach focus.

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Why We Write Case Briefs

https://vimeo.com/235607752 Case briefs are reviewed by Professor Cannon, including the format and methodology behind a case brief. This clip is from BUS 656, marketing and

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