Dave Gilliland sat down with Associate Professor Tuba Ustuner from the Marketing Department of the College of Business to talk about her market reseach focus.
https://vimeo.com/236957012 Professor Cannon discusses what customer equity is and the implications it has for marketing. This clip is from BUS 656.
https://vimeo.com/236956321 Joe Canon talks about key formulas for financial analysis in markets. This clip is from BUS 656, Joe Canon.
The class discusses the marketing strategy they would use in the Maya Case Study with Joe Canon. This clip is from BUS 656.
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