Guest speaker, Frank Balog, discusses his education and career and presents marketing strategy and planning from a practitioner’s perspective. This clip is from BUS 656, Joe Canon.
https://vimeo.com/110011371 This video describes how case briefs are to be written in Marketing Strategy and Planning Joe Canon.
https://vimeo.com/236956321 Joe Canon talks about key formulas for financial analysis in markets. This clip is from BUS 656, Joe Canon.
https://vimeo.com/235966236 The class performs an exercise, Abe’s Batting Cages, to better understand Customer Lifetime Value (CVL). This clip is from BUS 656, Joe Canon.
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