Customer Equity Spreadsheet

Professor Cannon walks through the Customer Equity Spreadsheet Model, which can be downloaded by students, and shows how it can be used to play out “what if” scenarios. This clip is from BUS 656.

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Metabical Case Discussion

https://vimeo.com/236966571 Professor Cannon shares a new product success story, and then dives into the Metabical Case Discussion. This clip is from BUS 656.

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