Population Services International

The class discusses the marketing strategy they would use in the Maya Case Study with Joe Canon. This clip is from BUS 656.

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https://vimeo.com/236957012 Professor Cannon discusses what customer equity is and the implications it has for marketing. This clip is from BUS 656.

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Writing a Case Brief

https://vimeo.com/235947151 Professor Cannon explains the key elements to writing a case brief and shares tips. This clip is from BUS 656.

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