The class discusses the marketing strategy they would use in the Maya Case Study with Joe Canon. This clip is from BUS 656.
Professor Cannon sets aside time for online students to explain the organization his course, introduce his team, and discuss how online students can engage in
https://vimeo.com/110011371 This video describes how case briefs are to be written in Marketing Strategy and Planning Joe Canon.
https://vimeo.com/264453644 This clip is from BUS 656, positioning a brand via strategy. Joe Canon dives deep into the tools it takes to develop a brand
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