Students take a pretest that is followed by reviewing the answers in class and used as the foundation for learning the course material. This clip is from BUS 656.
https://vimeo.com/236965957 The class discusses how marketing managers make estimates for the variables and what are strengths and weaknesses of the customer equity spreadsheet. This clip
https://vimeo.com/235947151 Professor Cannon explains the key elements to writing a case brief and shares tips. This clip is from BUS 656.
https://vimeo.com/235607752 Case briefs are reviewed by Professor Cannon, including the format and methodology behind a case brief. This clip is from BUS 656, marketing and
Please confirm you want to block this member.
You will no longer be able to:
Please allow a few minutes for this process to complete.
