Students take a pretest that is followed by reviewing the answers in class and used as the foundation for learning the course material. This clip is from BUS 656.
https://vimeo.com/264453370 Joe Canon talks about the marketing strategy planning process when building a brand. This clip is from BUS 656.
https://vimeo.com/236956791 Professor Cannon challenges assumptions about profits and demonstrates through a bead exercise. This clip is from BUS 656.
This video explains positioning statements and how to write them with Joe Canon.
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