This video explains positioning statements and how to write them with Joe Canon.
https://vimeo.com/246496881 Doug Hoffman presents Marketing Segmentation Advantages and Disadvantages for EMBA BUS 655 students.
https://vimeo.com/236957012 Professor Cannon discusses what customer equity is and the implications it has for marketing. This clip is from BUS 656.
https://vimeo.com/264097517 Doug Hoffman talks about the keys to strategic planning. This clip is from BUS 655.
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