writing Position Statements

https://vimeo.com/236956321 Joe Canon talks about key formulas for financial analysis in markets. This clip is from BUS 656, Joe Canon.

Professor Cannon walks through the Customer Equity Spreadsheet Model, which can be downloaded by students, and shows how it can be used to play out

https://vimeo.com/235953415 Key formulas such as Return on Investments (ROI) and Marketing Return on Investments (MROI) are taught. This clip is from BUS 656.