The class discusses how marketing managers make estimates for the variables and what are strengths and weaknesses of the customer equity spreadsheet. This clip is from BUS 656.
https://vimeo.com/264453370 Joe Canon talks about the marketing strategy planning process when building a brand. This clip is from BUS 656.
https://vimeo.com/236956791 Professor Cannon challenges assumptions about profits and demonstrates through a bead exercise. This clip is from BUS 656.
https://vimeo.com/264453644 This clip is from BUS 656, positioning a brand via strategy. Joe Canon dives deep into the tools it takes to develop a brand
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