Customer Profitability

Professor Cannon challenges assumptions about profits and demonstrates through a bead exercise. This clip is from BUS 656.

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Customer Equity

https://vimeo.com/236957012 Professor Cannon discusses what customer equity is and the implications it has for marketing. This clip is from BUS 656.

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Metabical Case Joe Canon

https://vimeo.com/235966951 Professor Cannon advises students for how to prepare and provides background for the Metabical Case. This clip is from BUS 656.

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