The class performs an exercise, Abe’s Batting Cages, to better understand Customer Lifetime Value (CVL). This clip is from BUS 656, Joe Canon.
https://vimeo.com/264097606 Doug Hoffman talks about what marketing mix looks like within business. This clip is from BUS 655.
https://vimeo.com/236965957 The class discusses how marketing managers make estimates for the variables and what are strengths and weaknesses of the customer equity spreadsheet. This clip
Students take a pretest that is followed by reviewing the answers in class and used as the foundation for learning the course material. This clip
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