Customer Lifetime Value Exercise

https://vimeo.com/242396749 This clip is from BUS 656, Joe Canon. Frank Balog gives a marketing strategy planning process from a practitioners perspective.

https://vimeo.com/107642618 Introducing Joe-Cannon – Professor of Marketing at Colorado State University College of Business.

https://vimeo.com/110011371 This video describes how case briefs are to be written in Marketing Strategy and Planning Joe Canon.