Dr. Smith discusses “Creating Pro Formas” through an income statement, balance sheet, and ratios. The main part of this clip is taking trends and future trends in how they affect the valuation of a company. This clip is from Finance 608, Fundamentals of Firm Valuation.

Industry Analysis with Dr. Smith
https://vimeo.com/322516010 Dr. Smith gives students tools to perform industry analysis, such as the Porter’s Five Forces Model, Residual Income Model and several others.