Lesson 2 of 22

Christine Perich, Chief Strategy & Finance Officer at Craft Brewers Alliance

Christine Perich

Christine is the former Chief Financial and Strategy Officer at Craft Brew Alliance she had a central role in the sale of the company to AB-InBev and prior to that position, her passion for health and wellness led her to the CEO position at WTRMLN WTR, a fast-growing hydrating juice brand.  During her time at WTRMLN WTR Christine saw the successful launch of 4 new SKU’s as well as major distribution expansion.

Earlier Christine spent 16 years at New Belgium Company- the 4th largest craft brewery in the US.  12 of those years she was in the C-suite as CFO, COO, President and CEO. Christine saw New Belgium through expansive growth, growing 10x during her tenure Additionally, Christine serves as an independent board member to several companies in and around the beverage industry. Christine is a CSU College of Business alum and a member of the College of Business Global Leadership Counsel and an advisor to the Beverage Business Institute.

Probably, most importantly, she is a mom to 4 children and one golden retriever, married to a Belgian brew master and loves spending time outdoors hiking, paddle boarding or running.