Data Privacy

The Impact of Big Data on Customer Trust

Overview

In a distracted world accustomed to data loss and compromised privacy, where can a marketing professional find the latest research and customer insights?

Instructor Profile

Kelly Martin is Professor of Marketing and Dean’s Distinguished Research Fellow at Colorado State University. She teaches Quantitative Business Analysis across the College of Business MBA Programs. Kelly has twice received the CSU College of Business Excellence in (Graduate) Teaching Award and has been nominated for the CSU Alumni Association Best Teacher Award. Read more about Kelly Martin at the Colorado State University College of Business website.

Four Myths about Managing Data Privacy

The European Union’s General Data Protection Regulations (GDPR) took effect in May of 2018, which forced many managers who previously had not thought much about data privacy to seriously consider how their organization manages such practices.