Category: Joe Canon

https://vimeo.com/235941102 Professor Cannon discusses several marketing strategy planning models, including the Three Market Disciplines Model. This clip is from BUS 656.

https://vimeo.com/235947446 Professor Cannon covers what a case is and the process for analyzing marketing cases. This clip is from BUS 656.

https://vimeo.com/264453644 This clip is from BUS 656, positioning a brand via strategy. Joe Canon dives deep into the tools it takes to develop a brand…

https://vimeo.com/264453502 Joe Canon talks about the discipline that you can and will implement when building a brand in marketing. This clip is from BUS 656.

https://vimeo.com/264453370 Joe Canon talks about the marketing strategy planning process when building a brand. This clip is from BUS 656.

https://vimeo.com/236980598 Guest speaker, Frank Balog, discusses his education and career and presents marketing strategy and planning from a practitioner’s perspective. This clip is from BUS…

https://vimeo.com/236966571 Professor Cannon shares a new product success story, and then dives into the Metabical Case Discussion. This clip is from BUS 656.

https://vimeo.com/236965957 The class discusses how marketing managers make estimates for the variables and what are strengths and weaknesses of the customer equity spreadsheet. This clip…

Professor Cannon walks through the Customer Equity Spreadsheet Model, which can be downloaded by students, and shows how it can be used to play out…