https://vimeo.com/246496881 Doug Hoffman presents Marketing Segmentation Advantages and Disadvantages for EMBA BUS 655 students.

https://vimeo.com/264097463 Doug Hoffman talks about the power of a brand. This clip is from BUS 655.

https://vimeo.com/264097517 Doug Hoffman talks about the keys to strategic planning. This clip is from BUS 655.

https://vimeo.com/264097606 Doug Hoffman talks about what marketing mix looks like within business. This clip is from BUS 655.

https://vimeo.com/331620827 Professor Hoffman discusses the varying levels of customer satisfaction, how to measure it, and what factors influence the data gained from customer satisfaction surveys.