The class discusses jazz’s target market and the challenges of marketing jazz to today’s consumers. This clip is from BUS 656, Joe Cannon.
https://vimeo.com/235966951 Professor Cannon advises students for how to prepare and provides background for the Metabical Case. This clip is from BUS 656.
Professor Cannon walks through the Customer Equity Spreadsheet Model, which can be downloaded by students, and shows how it can be used to play out
https://vimeo.com/236965957 The class discusses how marketing managers make estimates for the variables and what are strengths and weaknesses of the customer equity spreadsheet. This clip
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