The class discusses jazz’s target market and the challenges of marketing jazz to today’s consumers. This clip is from BUS 656, Joe Cannon.
Students take a pretest that is followed by reviewing the answers in class and used as the foundation for learning the course material. This clip
https://vimeo.com/235947446 Professor Cannon covers what a case is and the process for analyzing marketing cases. This clip is from BUS 656.
https://vimeo.com/107642618 Introducing Joe-Cannon – Professor of Marketing at Colorado State University College of Business.
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