The class discusses jazz’s target market and the challenges of marketing jazz to today’s consumers. This clip is from BUS 656, Joe Cannon.
https://vimeo.com/236957012 Professor Cannon discusses what customer equity is and the implications it has for marketing. This clip is from BUS 656.
https://vimeo.com/264097463 Doug Hoffman talks about the power of a brand. This clip is from BUS 655.
Professor Cannon sets aside time for online students to explain the organization his course, introduce his team, and discuss how online students can engage in
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