According to Neilson, packaged beer sales increased by 14 percent in March.* Were your beverages among them? Join an amazing panel to talk about making the transition to package, getting product to retail and managing the quality of the product once it’s out in the wild. College of Business professor Doug Hoffman will lead a discussion about packaging, quality standards and packaging dates as a panel of industry experts reflects on how their organizations made the shift to successful off-premises sales.
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