Key formulas such as Return on Investments (ROI) and Marketing Return on Investments (MROI) are taught. This clip is from BUS 656.
https://vimeo.com/236980598 Guest speaker, Frank Balog, discusses his education and career and presents marketing strategy and planning from a practitioner’s perspective. This clip is from BUS
https://vimeo.com/235966236 The class performs an exercise, Abe’s Batting Cages, to better understand Customer Lifetime Value (CVL). This clip is from BUS 656, Joe Canon.
https://vimeo.com/235954776 Professor Cannon explains the Customer Lifetime Value (CLV) formula and discusses factors that influence customer retention. This clip is from BUS 656.
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