Basic Marketing Arithmetic

Key formulas such as Return on Investments (ROI) and Marketing Return on Investments (MROI) are taught. This clip is from BUS 656.

Related Posts

Guest Speaker Frank Balog

https://vimeo.com/236980598 Guest speaker, Frank Balog, discusses his education and career and presents marketing strategy and planning from a practitioner’s perspective. This clip is from BUS

Read More

Customer Lifetime Value

https://vimeo.com/235954776 Professor Cannon explains the Customer Lifetime Value (CLV) formula and discusses factors that influence customer retention. This clip is from BUS 656.

Read More