Professor Cannon covers what a case is and the process for analyzing marketing cases. This clip is from BUS 656.
Analyzing Marketing Cases
https://vimeo.com/242396749 This clip is from BUS 656, Joe Canon. Frank Balog gives a marketing strategy planning process from a practitioners perspective.
https://vimeo.com/331620827 Professor Hoffman discusses the varying levels of customer satisfaction, how to measure it, and what factors influence the data gained from customer satisfaction surveys.