Professor Cannon covers what a case is and the process for analyzing marketing cases. This clip is from BUS 656.
https://vimeo.com/235966722 The class discusses jazz’s target market and the challenges of marketing jazz to today’s consumers. This clip is from BUS 656, Joe Cannon.
https://vimeo.com/235966236 The class performs an exercise, Abe’s Batting Cages, to better understand Customer Lifetime Value (CVL). This clip is from BUS 656, Joe Canon.
https://vimeo.com/236957012 Professor Cannon discusses what customer equity is and the implications it has for marketing. This clip is from BUS 656.
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