Professor Cannon covers what a case is and the process for analyzing marketing cases. This clip is from BUS 656.
https://vimeo.com/193611809 Dave Gilliland sat down with Associate Professor Tuba Ustuner from the Marketing Department of the College of Business to talk about her market reseach
The class discusses the marketing strategy they would use in the Maya Case Study with Joe Canon. This clip is from BUS 656.
https://vimeo.com/235954189 The class conducts quantitative analysis on the case Forlani’s Ristorante. This clip is from BUS 656.
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